Pat O'Brien

What about idiot-based TV commercials? We are the dumbells.

Well, we're all suckers. There's no doubt about that. But we don't have to be complete fools in the face of an endless barrage of crap being shoved down our gullets by the ad makers.

This revives my rant about products being hawked by companies using previous music hits as the theme songs for their junk. Heaven knows that aging -- and mostly forgotten -- rock stars think they are entitled to one more paycheck as they whore out their former hits for commercial backgrounds.

But while that may be their right, it isn't our obligation to go along with it.

I don't want to hear these old and often favourite tunes as the jingle tunes for anything, but especially not for car insurance, anal problem remedies, constipation or the opposite, vaginal treatments,  or period laments. And maybe I'm not alone. The only way to show our disgust for this prostitution of old tunes is to simply say no way. And the way to do that is simple:

Don't buy anything that uses a former music hit as the basis for a product. Better yet, send these companies an email voicing your irritation and you intended boycott of their product.

Let's not be idiots; act!